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INNOPROM SHARES DETAILS OF KOREA'S CULTURAL PROGRAM

07 June 2018
INNOPROM SHARES DETAILS OF KOREA'S CULTURAL PROGRAM

June 07, 2018, Moscow.  July 6 will mark the start of the cultural program organized by the Republic of Korea – Partner Country of INNOPROM-2018 International Industrial Trade Fair (July 9-12, Ekaterinburg).

Exhibition participants and Ekaterinburg locals and tourists will be able to attend musical and movie festivals. Korean performers will present contemporary and classical national pieces, and modern movies will be shown in downtown Ekaterinburg and at INNOPROM. On Day 1 of the exhibition, Korea will hold the official opening of its national exhibit which will feature products and technologies manufactured by over 100 leading Korean industrial companies.

Right before INNOPROM-2018

On July 6 and 7, the Sverdlovsk State Academic Philharmonic will host the festival of Korean culture and tourism. On the first day, the audience will enjoy classical music, including joint performances of Korean and local musicians. On the second day, the ingenious Noreum Machi group will take the stage. The group will present a modern rendition of traditional Korean music. Noreum Machi play traditional Korean instruments: janggo (hourglass-shaped double headed drum), buk (double-headed barrel drum), jing (large gong), kkwaenggwari (small gong), taepyongso (conical oboe), piri (small eight holed high-pitched oboe), and bara (brass cymbals).

Moreover, the Korean Film Festival will start on July 7 at a local movie theater. The audience will have a chance to watch four movies in the original language with English and Russian subtitles.

A vivid national show will be presented on July 8 at INNOPROM Grand Opening Ceremony held at the Cosmos Concert Hall in downtown Ekaterinburg.

"Thanks to INNOPROM, the Main Industrial Trade Fair in Russia, and events organized by the Partner Country, for the duration of the exhibition Ekaterinburg becomes not just Russia's business center, but also its culture capital. Following in the footsteps of China, India and Japan, this year South Korea will introduce us to its national traditions. Prior exhibitions showed that the public was interested in cultural events and provided an impulse for the establishment of new cultural contacts," Vasily Kozlov, Minister of International and Foreign Economic Relations of the Sverdlovsk Region, pointed out.

During the Exhibition

The official opening of Korea's national exhibit at INNOPROM is scheduled for July 9, the first day of the exhibition. The event will start at 10:30 AM (local time) in Pavilion 1 of IEC Ekaterinburg-EXPO.

Heads of Russian and Korean delegations and Korea Trade-Investment Promotion Agency (KOTRA) will take part in the ceremony which will include a tour of Partner Country stands.

INNOPROM participants and visitors will be provided with the opportunity to attend the Korean movie festival. Movie showings will be arranged on July 9-12 in Pavilion 1. Tentative festival program includes comedies Battlefield Heroes (directed by Lee Joon-ik), Wonderful Nightmare (Kang Hyo-jin), animated films The Road Called Life and Green Days: Dinosaur and I (Ahn Jae-Hoon and Han Hye-jin), etc.
Green Days: Dinosaur and I is remarkable because it was created using traditional animation: the film was hand-drawn in pencil by 14 artists and took 11 years to make. Animators decided to refrain from using 3D technologies and painstakingly worked on filling 100,000 sheets with images for the movie.
All movies dubbed in the original language will be shown with English and Russian subtitles.

The Minister of Trade, Industry and Energy of the Republic of Korea Paik Ungyu will lead the South Korean delegation. At 3 000 sq.m., the 2018 Korean exhibit will be the largest Partner Country display in INNOPROM history. Exhibit visitors will be introduced to machine building, robotics, car engineering, power, industrial equipment, and metalworking technologies manufactured by Hyundai Motors (car manufacturer), Doosan Infracore (construction engineering), PT Coupling (coupling for power transmission), I-robo Co., Ltd. (smart actuators), TaeguTec (cutting equipment, tungsten powder), Jungwoo Motor (industrial engines), Yongsung Electric (automatic control devices for industrial equipment), etc.

The Ministry of Culture, Sports and Tourism of the Republic of Korea and the Korean Film Council serve as event organizers.



Reference
International Industrial Trade Fair INNOPROM has been held annually in Ekaterinburg since 2010. In 2012, the federal status was conferred upon the exhibition by the Government of the Russian Federation. Event participants include over 600 companies from 105 countries. During 4 exhibition days, INNOPROM-2017 attracted over 50,000 visitors, more than 60% of them professionals. All global industrial leaders participate in the exhibition. Italy, Germany, Japan, Switzerland, Slovakia, and other countries regularly present their national exhibits. In 2017, INNOPROM launched the National Buyer Industrial Export Development Program (IndEx), which brought 200 professional buyers of industrial products to Ekaterinburg. 

INNOPROM-2018 theme: Digital Manufacturing.

The Ministry of Industry and Trade of the Russian Federation is the organizer of INNOPROM. Business Event LLC (http://business-event.com/ru/), part of Formika Group (http://formika.ru/), is the operator of the exhibition.




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