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The British design guru, Hazel McMillan, will be at INNOPROM and will take part in the business program of the V Global Industrial Design Forum (GID).
During more than 20 years of experience, the designer has implemented about 50 projects in almost all business sectors on national and international levels, including working for British Airways, Lloyds Bank, Wacom, Royal Mail, Alfa Bank Express, etc.
The largest project of Hazel McMillan in Russia was the rebranding of state corporation "Russian Technologies" – the Russian variant of General Electric. In 2012, a group of designers headed by Hazel developed a new name for the corporation – "Rostech", new logo, corporate identity, slogan, and multimedia website in seven languages. The project cost was more than $ 1.5 million.
At GID Hazel will deliver a speech concerning "Branding of Industrial Companies".