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The round table “Contemporary Art in the Regional Economy: Asset, Industry and Lifestyle” will be held as part of the section “Cultural Innovations” of the business program of the Forum of Industry and Innovations INNOPROM 2012 and the intellectual platform of the Second Ural Industrial Biennial. It will be held on July 13, at 02:00 p.m., hall #4.Modern art from the economic perspective is a vague object of desire. Modern art is an excellent object for direct investments and it cannot be a promoted product in itself. It exceeds the boundaries of a market and aesthetics, it creates brands, political meanings, communities and lifestyles. Modern art appears to be a single industry consisting of various galleries, auction houses, art fairs, museums, state centers and not-for-profit foundations. Are these institutions part of the unified infrastructure or are they incompatible? Is there difference between commercial and non-commercial art that is not limited to the difference in demand and prices? What is the relationship between local and international cultural markets? What happens with world art that gets in a specific regional context? How do its meaning and functions change? Does a region need art that sells well all over the world? What makes the Ural Industrial Biennial both an Ural and industrial event?The invitees: Guy Vesey, Director of Christie’s Moscow; Nick Appelbaum, Ralph Appelbaum Associates New York; Sergey Skaterschikov, Skate's Art Market Research; Alla Aleynikova, Director of Private Capital Management Consulting Department, UBS bank; Pierre Christian Brochet, CEO of Avant-Garde Publishing and collector; Anton Belov, Director of Garage Center of Contemporary Culture; Christina Steinbrecher, Art Director of VIENNAFAIR; Andrey Gelmiza, Director of ROST MEDIA.At 04:15 p.m., an open interview series with the round table participants will be held at the stand of the Preview of the 2nd Ural Biennial.It should be noted that the Biennial intellectual platform that has been taking place in Ekaterinburg ever since March 2012 is a series of conferences, seminars and round tables that are organized jointly with the platform’s strategic partner - the Ural Federal University. The platform engages the international expert community in discussing topics that are relevant to the city and the region and it has an objective to develop a language that will help all interested viewers/listeners comprehend modern art categories.
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