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14 April 2014

HANNOVER MESSE 2014, the main international industrial trade fair, was held 7-11 April in Germany.

Anton Atrashkin, Vice President of Formika group of companies, Director of the INNOPROM’s business program and Ekaterina Peshkova, General Director of Business Event company represented the main Russian industrial trade fair at HANNOVER MESSE, where they have had meetings with managers of international companies and industrial associations.

The lead theme of HANNOVER MESSE this year was ‘Integrated Industry – NEXT STEPS’. The concept of ‘Industry 4.0’ was widely discussed and at the exhibition were presented technologies that make possible to bring this approach to life, these are the use of robotics, automation, and computerization of production and cybersecurity of software programs. Anton Atrashkin, INNOPROM’s business program Director, noted that ‘the organizers goal of events such as HANNOVER MESSE and INNOPROM, is to show its visitors the trends and latest news in industry, to provide them with the opportunity to meet with the experts and leaders of world industry, to demonstrate the latest technologies at the booths of the leading companies and to do all of this over only the few days that trade fair is running and the business program events are being held. This year we deceived to discuss the next industrial revolution – nowadays the most discussed trend”.


At Hannover representatives of INNOPROM have had negotiations dedicated to cooperation with Oliver Freze, board of directors member at Deutsche Messe, Patrick Schwarzkopf, Executive Director of the Association of Machine-Builders of Germany (VDMA) and Gudrun Litzenberger, General Secretary of the International Federation of Robotics (IFR). The meetings with top management of IRF were especially successful: we were invited to represent INNPROM at the leading trade fair of industrial robots AUTOMATIKA in Munich.

Also at Hannover Andreas Bauer, Director for Strategic Marketing of Kuka Roboter, confirmed that he will take part in INNOPROM. In July he will be among the speakers of the main plenary session ‘Creating a Smart Environment: Robots, Automation and New Materials’.

We remind you that INNOPROM will be held from 9th till 12th July, and the lead theme this year is ‘Intelligent Industry’.


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