The main premier of INNOPROM 2014, the innovative R1 tram manufactured by the UralVagonZavod Company, has won one the most prestigious world awards, the Red Dot Award, in the Design Concept category ahead of Apple, Mercedes, Audi and Bork.
The "iPhone on Rails", as the R1 has been dubbed in the media, attained rave reviews and the admiration of the world stars of industrial design present at the exhibition. Marat Günak (Mercedes), Chris Bangle (Former Chief of Design in BMW) and Ross Lovegrove (Apple, Sony) highly appreciated the creation of the Project Chief Designer Alexey Maslov, and Karim Rashid even introduced the tram to his multi-million audience on Facebook.
Let's not forget that the Red Dot Design Awards is one of the most prestigious awards given by the European Institute - the Design Centre North Rhine Westphalia (Design Zentrum Nordrhein Westfalen).
Winning the competition means outstanding quality and particular achievements in the design of consumer goods.
The competition is held in three categories - Product Design, Communication Design and Concept Design. For victory in the first category, the competition is between designers and companies producing goods such as furniture, home appliances, machinery, automobiles, instruments, etc. The award in the "Communication Design" category is given for outstanding achievements in corporate design, advertising, interactive media and sound design. In the third Red Dot category it is the concept of the product entered into the competition that is awarded.
The Russian R1 tram, premiered at INNOPROM, received a high award for conceptual design, surpassing the world leaders in this category. It is the first Russian public transport to receive the Red Dot award. Only 5% of 4 thousand annual applications for participation win this competition.
"This award confirms once again that Russia is able to create beautiful, modern, and high-tech products and is becoming an increasingly significant player in the global market of industrial design and engineering," Alexey Maslov noted.